Implementing a marketing co-production framework in 2026 requires a shift from viewing service users as case studies to treating them as equal strategic partners. This also means being willing to give away some of your power/control to create the right environment.

We are going to say something controversial here, brand values are only useful if staff can recall them, understand how they apply to them and believe in them. Easy right, how hard can that be? Well, we are going to walk you through how we would go about this. Whether you’re a small business with less than ten employees or you have hundreds, there are lots of tried and tested ways of achieving this.

In this blog we will be exploring my tips for building a collaborative culture with your internal stakeholders, from considering your project team to modelling positive behaviour.

Sometimes, terms such as collaborative culture can seem a bit buzz-wordy or explanations can seem a little bit convoluted for something that isn’t as complicated as we might think. It is just good team work and giving people the space to challenge, inspire and grow together.

As I mentioned in my previous blog post, the role of design thinking in marketing, I am a big believer in the value of using design thinking to strengthen marketing decisions. Like with any toolbox, I have my favourite tools that I tend to use more frequently. In today’s blog, I am going to explore some of my favourite design thinking tools.