In today’s blog we are discussing what customer-centric KPIs could look like in your organisation and why we think taking the time to develop shared KPIs fosters accountability and collaboration.

In the last blog we mentioned customer journey mapping and how this is a useful approach to helping you to understand the customer experience and pain points. In today’s blog post we are going to explore how mapping customer journeys can be a catalyst for aligning marketing content with real customer problems.

We always liked the previous CIM definition of marketing as it used the word “advocate” for customers, whereas now it talks about satisfying and responding to customer needs. However, the word advocate we always found very emotive word to use when helping the teams we lead to understand their role. For us apart of this advocating for them, means ensuring they have a voice and we’re listening to them!

In our new series of mini blogs we will be exploring operationalising customer empathy, creating processes that encourage and use customer feedback, aligning marketing content with real customer problems, how to incentivise customer centricity, bridging the gap between marketing, sales and other functions, and the role internal comms and engagement.

We wanted to share some frameworks that we use when helping clients to assess new product and market opportunities. Covering Porters Three Tests and a TOWS analysis.

A go-to-market strategy is a comprehensive, step-by-step plan for introducing a new product or service to the market. In this week’s blog we will talk you through the process of creating your go-to-market strategy and give you advice to help you get started with yours.

Implementing a marketing co-production framework in 2026 requires a shift from viewing service users as case studies to treating them as equal strategic partners. This also means being willing to give away some of your power/control to create the right environment.

The reality is that there are probably email marketing journeys that you small business could automate tomorrow and could save your team time. In this blog we will share five email marketing journey ideas.

In short, in answer to this we don’t think it is outdated, but we do think the 7ps of marketing are misunderstood. In this blog post we will explore what are the 7ps of marketing, how to use them.

In this blog we will explore building a healthy list for your e-newsletter, developing your newsletter focus, themes and overarching narrative, tips for creating compelling content, subject lines that get opened and design and technical aspects of your email.

Marketing strategy doesn’t need to be complicated. For us a marketing strategy needs to answer three key questions: what is your current situation; what are you trying to achieve and how are you going to do this? For us the most important part of any marketing strategy is that everyone understands it, can recall it and it guides their actions.

Learn how to create effective reengagement email campaigns for your small business. This guide covers audience segmentation, compelling content, and automation strategies to win back lapsed customers and increase revenue.

Local Search Engine Optimisation (SEO) is the process of optimising your online presence to reach more customers from nearby searches, especially Google Search and maps. It will help your business to show up when people search for services “near me” or in a specific town, like “restaurants in Chelmsford”.

In today’s blog we are going to focus on tips and tricks to make sure your Google Business Profile is optimised.

As a marketing agency, we have supported small businesses with setting up and delivering their email marketing strategy. Therefore, we wanted to put together a guide of email marketing tips for small businesses to help you on your way! In this week’s blog, we explore everything from understanding your email marketing objectives to some of the most missed opportunities we see from the small businesses we talk to.

One of the most popular blogs I have written over the last few years was a week in the life of a Senior Marketing Manager, so I thought I would recreate this now that I am a freelance marketing consultant.

Seeing fewer clicks from Google lately? Discover why AI Overviews and chatbots are reshaping search and how small businesses can stay visible with smart, high-quality content.

Understand what we mean by SEO, AIO and GEO. And explore what on page actions you need to take to feature in AI overviews and chatbots.

Today, I wanted to explore some of the most impactful and memorable campaigns of 2023, and we can’t get away from the nostalgia of those brands. This is why I am calling 2023 the year of nostalgia marketing.

If you have read any of our previous blogs you will know that we love storytelling at Marketing Moments and think it has a key role to play in a marketing team. Today, we wanted to explore the role of storytelling and creating a compelling narrative in your marketing strategy.