The reality is that there are probably email marketing journeys that you small business could automate tomorrow and could save your team time. In this blog we will share five email marketing journey ideas.

In short, in answer to this we don’t think it is outdated, but we do think the 7ps of marketing are misunderstood. In this blog post we will explore what are the 7ps of marketing, how to use them.

In this blog we will explore building a healthy list for your e-newsletter, developing your newsletter focus, themes and overarching narrative, tips for creating compelling content, subject lines that get opened and design and technical aspects of your email.

Marketing strategy doesn’t need to be complicated. For us a marketing strategy needs to answer three key questions: what is your current situation; what are you trying to achieve and how are you going to do this? For us the most important part of any marketing strategy is that everyone understands it, can recall it and it guides their actions.

Learn how to create effective reengagement email campaigns for your small business. This guide covers audience segmentation, compelling content, and automation strategies to win back lapsed customers and increase revenue.

Local Search Engine Optimisation (SEO) is the process of optimising your online presence to reach more customers from nearby searches, especially Google Search and maps. It will help your business to show up when people search for services “near me” or in a specific town, like “restaurants in Chelmsford”.

In today’s blog we are going to focus on tips and tricks to make sure your Google Business Profile is optimised.

As a marketing agency, we have supported small businesses with setting up and delivering their email marketing strategy. Therefore, we wanted to put together a guide of email marketing tips for small businesses to help you on your way! In this week’s blog, we explore everything from understanding your email marketing objectives to some of the most missed opportunities we see from the small businesses we talk to.

One of the most popular blogs I have written over the last few years was a week in the life of a Senior Marketing Manager, so I thought I would recreate this now that I am a freelance marketing consultant.

Seeing fewer clicks from Google lately? Discover why AI Overviews and chatbots are reshaping search and how small businesses can stay visible with smart, high-quality content.

Understand what we mean by SEO, AIO and GEO. And explore what on page actions you need to take to feature in AI overviews and chatbots.

Today, I wanted to explore some of the most impactful and memorable campaigns of 2023, and we can’t get away from the nostalgia of those brands. This is why I am calling 2023 the year of nostalgia marketing.

If you have read any of our previous blogs you will know that we love storytelling at Marketing Moments and think it has a key role to play in a marketing team. Today, we wanted to explore the role of storytelling and creating a compelling narrative in your marketing strategy.

Up until now a lot of the brand values work we’ve done has focused on brand values and looking inward via internal comms and employee engagement, whereas today we wanted to talk about your external audiences and customers.

We’ve seen a lot of debate recently about whether charities and businesses should be getting involved in awareness days and whether they are still effective. At Marketing Moments, we believe they offer a good solution to social media or marketing teams as part of a wider content strategy. However, we think it is all about picking the right ones and making sure they are aligned with your brand! We’ve put together our top tips for you…

We are going to say something controversial here, brand values are only useful if staff can recall them, understand how they apply to them and believe in them. Easy right, how hard can that be? Well, we are going to walk you through how we would go about this. Whether you’re a small business with less than ten employees or you have hundreds, there are lots of tried and tested ways of achieving this.

We wanted to take some time to share some top tips for getting started on social media. This blog is aimed at small businesses that are wishing to dip their toes in social media and are wondering how to go about it. Read more…

We are living in the content era, as marketers there is always a pressure to keep creating content that matters and can break through the noise. So, I thought as we continue through National Storytelling Week, I would share some tips and tricks of how to align storytelling with your brand.

At Marketing Moments, a common challenge that we often hear is from people is our bookings have slowed down or we are just not selling as much now. So, we have put together a step-by-step guide to investigating this.

In this month’s blog we wanted to explore all things personalisation. We will cover what we mean by personalisation and how this differs from content segmentation; a suggested approach to move towards personalisation, with examples of how others are using these techniques. You will see many claims across the internet about how personalisation can help to drive up revenue and conversion and throughout my career I have seen first-hand the benefit off moving towards a personalisation strategy.