Ecommerce Marketing Services
At Marketing Moments we offer a range of ecommerce marketing services aimed to help small businesses to set up their ecommerce website, maintain the website and drive sales. We support a wide range of sectors from furniture sales to travel.
Supporting small businesses to set up their ecommerce website
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We will meet with you to get a better understanding of your business needs, products and website goals. We will then go away and work up a proposal for how we could work together. For this meeting it would be good to think in advance about what markets, customers and products are important to your organisation.
We will then pull this information into a proposal that will outline the scope of work, associated costs, milestones and a project timeline.
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Site structure is a super important element for Search Engine Optimisation (SEO) and we will work with you to get the site structure right. Making sure it is logical and uses the right keywords. To get this right we will undertake keyword research getting the mixture right between long tail and more competitive keywords.
At every stage we will give you the opportunity to provide feedback before we move on.
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Before we start writing any content, we will spend some time going through the design we are going to use in the selected CMS and understanding the components available. This means that we will then have an understanding of what components we are using on each page which will strengthen the copy we write.
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Using the keyword research we did to support with creating the site structure we will write optimised web copy for all the pages we are creating. We will ensure that these pages have all of the relevant on page search engine indicators such as meta-titles, descriptions and header tags.
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We will build the initial web pages and give you a site preview before going live. This is an opportunity to refine anything before we push it live.
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Before we finish the project we will make sure that we show you how to update the content management system, providing handover notes where needed.
Client case study
We have been working with Growing Together providing tactical and strategic marketing support since the company started from helping them to define their brand values and proposition to more hands-on support with proofing content and doing SEO audits.
Maintaining websites
On a retainer basis we can support small businesses with regular maintenance of their website. This includes, but is not limited to:
Regularly undertaking and implementing SEO audits to improve overall site health
Updating, review content and listing new products
Creating content such as additional webpages and blogs to ensure that your website stays relevant and interesting to search engines and your customers.
Ray Katatic, Pallet Studio
“Natasha is flexible and responsive and has saved us so much time! The way she approaches her work is inspirational and creative. She sees ways to present products in a clear and efficient way and completes these tasks impressively quickly. We are already seeing the impact of her marketing work through an uplift in inquiries and orders. Thank you Natasha!”
Driving traffic to your ecommerce websites
We can work with you to increase traffic to your ecommerce website. We have significant experience of growing organic traffic (through SEO and organic social media) and running paid digital ads across a wide range of channels including google, meta, LinkedIn and directly with publications.
We can also help you set up retargeting campaigns to improve your conversion rate. For example, this could be abandoned basket ads or email campaigns. Or we can help you with remarketing activity to reengage people that have previously bought from you and lapsed customers.
Or we can support you with driving up the average order values by helping you understand purchasing behaviours, related products and services.
Related services
Social media advertising
We have extensive experience of setting up, optimising and report on social media advertising. Including, but not limited to Facebook (Meta), Instagram and LinkedIn.
We can undertake an SEO audit for your website, create an action plan and support you with making improvements to your website.
Search engine optimisation
Google PPC and display
We can help you plan, execute and optimise your Google PPC and display advertising. We will provide regular reports outlining the performance of your campaigns.