Implementing a marketing co-production framework in 2026 requires a shift from viewing service users as case studies to treating them as equal strategic partners. This also means being willing to give away some of your power/control to create the right environment.

Up until now a lot of the brand values work we’ve done has focused on brand values and looking inward via internal comms and employee engagement, whereas today we wanted to talk about your external audiences and customers.

We are going to say something controversial here, brand values are only useful if staff can recall them, understand how they apply to them and believe in them. Easy right, how hard can that be? Well, we are going to walk you through how we would go about this. Whether you’re a small business with less than ten employees or you have hundreds, there are lots of tried and tested ways of achieving this.

We wanted to take some time to share some top tips for getting started on social media. This blog is aimed at small businesses that are wishing to dip their toes in social media and are wondering how to go about it. Read more…

The relationship between internal comms and marketing for me has always been a really fascinating one. Early on in my career I was lucky enough to have both sit with me and it gave me the opportunity to explore how internal comms and marketing can effectively work together to achieve your goals.