As I mentioned in my previous blog post, the role of design thinking in marketing, I am a big believer in the value of using design thinking to strengthen marketing decisions. Like with any toolbox, I have my favourite tools that I tend to use more frequently. In today’s blog, I am going to explore some of my favourite design thinking tools.

As a marketer, many of my successes and achievements have come from my close working relationship with IT teams and Business Analysts and them introducing me to the world of “design thinking”. There are many reasons why I believe that design thinking and marketing should be paired together, some of this is around how it pulls together creative, data and insight in an intuitive way, but also because it predominantly puts the customer at the heart of it.