Blog
Why process is the neglected 7th P of marketing
Process has never been the glamorous part of marketing. It doesn’t win awards, it doesn’t get celebrated at all‑hands meetings, and it rarely features in job descriptions. Yet anyone who has led a marketing function knows the truth: how work gets done often determines whether work gets done.
Leading marketing teams through change: how to create clarity, confidence, and momentum
This blog explores how to lead marketing teams through change with clarity, empathy, and strategic focus, so your people stay aligned, energised, and ready to deliver their best work. Read more
Tips for creating collaborative processes across teams
When teams work in silos, projects slow down, decisions get fuzzy, and brilliant ideas never make it past the meeting room. But with the right collaborative processes this can change. Read our blog to find out our top tips.
Skills, knowledge and behaviours marketing teams need to anticipate and respond to customer needs
In today’s blog we share the identified skills, knowledge and behaviours marketing teams need to anticipate and respond to customer needs. This is based on ten in-depth interviews undertaken as an MBA research project. Find out more.
A coproduction framework for marketers: Pulling together service users and marketing teams to create your marketing strategy
Implementing a marketing co-production framework in 2026 requires a shift from viewing service users as case studies to treating them as equal strategic partners. This also means being willing to give away some of your power/control to create the right environment.
The role of storytelling: Using a narrative in your marketing strategy
If you have read any of our previous blogs you will know that we love storytelling at Marketing Moments and think it has a key role to play in a marketing team. Today, we wanted to explore the role of storytelling and creating a compelling narrative in your marketing strategy.
My top 5 design thinking tools
As I mentioned in my previous blog post, the role of design thinking in marketing, I am a big believer in the value of using design thinking to strengthen marketing decisions. Like with any toolbox, I have my favourite tools that I tend to use more frequently. In today’s blog, I am going to explore some of my favourite design thinking tools.