In this blog we will explore building a healthy list for your e-newsletter, developing your newsletter focus, themes and overarching narrative, tips for creating compelling content, subject lines that get opened and design and technical aspects of your email.

Marketing strategy doesn’t need to be complicated. For us a marketing strategy needs to answer three key questions: what is your current situation; what are you trying to achieve and how are you going to do this? For us the most important part of any marketing strategy is that everyone understands it, can recall it and it guides their actions.

In this month’s blog we wanted to explore all things personalisation. We will cover what we mean by personalisation and how this differs from content segmentation; a suggested approach to move towards personalisation, with examples of how others are using these techniques. You will see many claims across the internet about how personalisation can help to drive up revenue and conversion and throughout my career I have seen first-hand the benefit off moving towards a personalisation strategy.