Implementing a marketing co-production framework in 2026 requires a shift from viewing service users as case studies to treating them as equal strategic partners. This also means being willing to give away some of your power/control to create the right environment.

In short, in answer to this we don’t think it is outdated, but we do think the 7ps of marketing are misunderstood. In this blog post we will explore what are the 7ps of marketing, how to use them.

Marketing strategy doesn’t need to be complicated. For us a marketing strategy needs to answer three key questions: what is your current situation; what are you trying to achieve and how are you going to do this? For us the most important part of any marketing strategy is that everyone understands it, can recall it and it guides their actions.

Today, I wanted to explore some of the most impactful and memorable campaigns of 2023, and we can’t get away from the nostalgia of those brands. This is why I am calling 2023 the year of nostalgia marketing.

If you have read any of our previous blogs you will know that we love storytelling at Marketing Moments and think it has a key role to play in a marketing team. Today, we wanted to explore the role of storytelling and creating a compelling narrative in your marketing strategy.

In this month’s blog we wanted to explore all things personalisation. We will cover what we mean by personalisation and how this differs from content segmentation; a suggested approach to move towards personalisation, with examples of how others are using these techniques. You will see many claims across the internet about how personalisation can help to drive up revenue and conversion and throughout my career I have seen first-hand the benefit off moving towards a personalisation strategy.