Local Search Engine Optimisation (SEO) is the process of optimising your online presence to reach more customers from nearby searches, especially Google Search and maps. It will help your business to show up when people search for services “near me” or in a specific town, like “restaurants in Chelmsford”.

In today’s blog we are going to focus on tips and tricks to make sure your Google Business Profile is optimised.

Seeing fewer clicks from Google lately? Discover why AI Overviews and chatbots are reshaping search and how small businesses can stay visible with smart, high-quality content.

Understand what we mean by SEO, AIO and GEO. And explore what on page actions you need to take to feature in AI overviews and chatbots.