Blog
Emails that convert: How to build campaigns around real customer problems
Learn how to build high‑performing email campaigns by focusing on real customer problems, motivations and triggers — not product updates. Includes examples, a problem‑to‑email matrix and practical steps to turn insight into conversion.
Behind the scenes: How we helped The Pallet Studio increase website sales by 152% through simplicity, structure and seasonal strategy
When The Pallet Studio launched their new website, it looked beautiful — but customers were getting lost. The navigation was too complex, product categories weren’t intuitive, and people who wanted to buy simply couldn’t find what they needed. In short the website wasn’t working hard enough for them.
This year website sales have increased by 152% when compared to the whole of 2025, with phone enquiries, social media enquiries and repeat customers rising too.
Behind the Scenes: How we helped Pig & Whistle Restaurant refine their wedding proposition
Pig & Whistle Restaurant has always had something special: a beautifully rustic setting, exceptional food, and a team who genuinely cares about creating meaningful celebrations. But like many hospitality venues, their wedding offer wasn’t fully articulated and the couples who would love them most weren’t yet seeing the full picture.
What is marketing segmentation? A simple guide for small businesses
Most small businesses when we start working with are trying to market to everyone. It can feel a bit like throwing spaghetti at a wall and seeing what sticks. The truth is, you don’t need to reach everyone, you need to reach the ideal customer. This is where market segmentation can help. It enables you to focus on the people who are most likely to buy. In this guide, we will break down what segmentation means, why it matters and how your small business can start using it today.
Five email marketing journeys your small business could automate tomorrow
The reality is that there are probably email marketing journeys that you small business could automate tomorrow and could save your team time. In this blog we will share five email marketing journey ideas.
Maximise your reach: Essential e-newsletter tips for small businesses
In this blog we will explore building a healthy list for your e-newsletter, developing your newsletter focus, themes and overarching narrative, tips for creating compelling content, subject lines that get opened and design and technical aspects of your email.
A small business guide to creating your marketing strategy
Marketing strategy doesn’t need to be complicated. For us a marketing strategy needs to answer three key questions: what is your current situation; what are you trying to achieve and how are you going to do this? For us the most important part of any marketing strategy is that everyone understands it, can recall it and it guides their actions.
Small business guide to re-engage lapsed customers through email campaigns
Learn how to create effective reengagement email campaigns for your small business. This guide covers audience segmentation, compelling content, and automation strategies to win back lapsed customers and increase revenue.
A guide to increasing your local visibility
Local Search Engine Optimisation (SEO) is the process of optimising your online presence to reach more customers from nearby searches, especially Google Search and maps. It will help your business to show up when people search for services “near me” or in a specific town, like “restaurants in Chelmsford”.
In today’s blog we are going to focus on tips and tricks to make sure your Google Business Profile is optimised.
Email marketing tips for small businesses
As a marketing agency, we have supported small businesses with setting up and delivering their email marketing strategy. Therefore, we wanted to put together a guide of email marketing tips for small businesses to help you on your way! In this week’s blog, we explore everything from understanding your email marketing objectives to some of the most missed opportunities we see from the small businesses we talk to.
How are AI Overviews and chatbots impacting traditional search engine optimisation? And what do I need to know?
Understand what we mean by SEO, AIO and GEO. And explore what on page actions you need to take to feature in AI overviews and chatbots.