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Natasha Milsted Natasha Milsted

What is marketing segmentation? A simple guide for small businesses

Most small businesses when we start working with are trying to market to everyone. It can feel a bit like throwing spaghetti at a wall and seeing what sticks. The truth is, you don’t need to reach everyone, you need to reach the ideal customer. This is where market segmentation can help. It enables you to focus on the people who are most likely to buy. In this guide, we will break down what segmentation means, why it matters and how your small business can start using it today.

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Natasha Milsted Natasha Milsted

A small business guide to creating your marketing strategy

Marketing strategy doesn’t need to be complicated. For us a marketing strategy needs to answer three key questions: what is your current situation; what are you trying to achieve and how are you going to do this? For us the most important part of any marketing strategy is that everyone understands it, can recall it and it guides their actions.

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Natasha Milsted Natasha Milsted

A guide to increasing your local visibility

Local Search Engine Optimisation (SEO) is the process of optimising your online presence to reach more customers from nearby searches, especially Google Search and maps. It will help your business to show up when people search for services “near me” or in a specific town, like “restaurants in Chelmsford”.

In today’s blog we are going to focus on tips and tricks to make sure your Google Business Profile is optimised.

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Natasha Milsted Natasha Milsted

Email marketing tips for small businesses

As a marketing agency, we have supported small businesses with setting up and delivering their email marketing strategy. Therefore, we wanted to put together a guide of email marketing tips for small businesses to help you on your way! In this week’s blog, we explore everything from understanding your email marketing objectives to some of the most missed opportunities we see from the small businesses we talk to.

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