Blog
Five email marketing journeys your small business could automate tomorrow
The reality is that there are probably email marketing journeys that you small business could automate tomorrow and could save your team time. In this blog we will share five email marketing journey ideas.
Maximise your reach: Essential e-newsletter tips for small businesses
In this blog we will explore building a healthy list for your e-newsletter, developing your newsletter focus, themes and overarching narrative, tips for creating compelling content, subject lines that get opened and design and technical aspects of your email.
A small business guide to creating your marketing strategy
Marketing strategy doesn’t need to be complicated. For us a marketing strategy needs to answer three key questions: what is your current situation; what are you trying to achieve and how are you going to do this? For us the most important part of any marketing strategy is that everyone understands it, can recall it and it guides their actions.
Small business guide to re-engage lapsed customers through email campaigns
Learn how to create effective reengagement email campaigns for your small business. This guide covers audience segmentation, compelling content, and automation strategies to win back lapsed customers and increase revenue.
A guide to increasing your local visibility
Local Search Engine Optimisation (SEO) is the process of optimising your online presence to reach more customers from nearby searches, especially Google Search and maps. It will help your business to show up when people search for services “near me” or in a specific town, like “restaurants in Chelmsford”.
In today’s blog we are going to focus on tips and tricks to make sure your Google Business Profile is optimised.
Email marketing tips for small businesses
As a marketing agency, we have supported small businesses with setting up and delivering their email marketing strategy. Therefore, we wanted to put together a guide of email marketing tips for small businesses to help you on your way! In this week’s blog, we explore everything from understanding your email marketing objectives to some of the most missed opportunities we see from the small businesses we talk to.
How are AI Overviews and chatbots impacting traditional search engine optimisation? And what do I need to know?
Understand what we mean by SEO, AIO and GEO. And explore what on page actions you need to take to feature in AI overviews and chatbots.