How Marketing Moments transformed The Pallet Studio’s website performance

The Pallet Studio came to us with a newly built website that looked great, but wasn’t working the way their customers needed it to. People were struggling to find products, navigation felt confusing, and the buying journey had too many steps. As they put it, the website simply wasn’t “working hard enough for them.”

This year website sales have increased by 152% when compared to the whole of 2025, with phone enquiries, social media enquiries and repeat customers rising too.

Here’s how we helped make that happen.

Simplifying the website so customers could buy with confidence

Our first focus was clarity. The Pallet Studio didn’t need more pages or features — they needed a structure that made sense to real customers.

We reorganised their product listings to make self‑service effortless, concentrating on:

• Streamlined product categories

• Fewer steps in the buying journey

• Clearer product descriptions and imagery

• A logical flow that mirrors how customers shop

As the website became easier to navigate, sales began to rise. Proving that simplicity converts.

PPC designed around seasonal demand and everyday browsing

We supported the initial setup of their PPC account and then refined it to balance consistent, always‑on activity with high‑intent seasonal campaigns.

This included:

• Launching new campaigns for seasonal bestsellers like garden furniture

• Improving ad copy to match the simplified product structure

• Maintaining a stable cost‑per‑click

• Ensuring accurate tracking so every sale could be attributed

The seasonal campaigns have delivered exceptional results, converting at a high rate and complementing year‑round activity.

Onsite SEO that strengthens visibility month after month

With the website structure clarified, we focused on onsite SEO to improve search visibility and attract more organic traffic.

Our monthly SEO work includes:

• Updating metadata across the website

• Improving category descriptions to match search intent

This consistent SEO activity has helped The Pallet Studio climb search results and bring in more customers organically.

Ecommerce support that keeps the website performing

We treat their website as a living sales tool, continually reviewing analytics, updating content and improving product presentation.

Our ecommerce support covers:

• Identifying friction points through analytics

• Enhancing product imagery and descriptions

• Updating seasonal content

• Making ongoing improvements to the customer journey

Every refinement compounds, making the website stronger and more effective over time.

The result: More sales, more enquiries, more returning customers

The improvements have created a ripple effect across the business:

• More phone enquiries

• More social media messages

• More returning customers

• More conversions from previously abandoned sessions

When a website becomes intuitive and easy to use, customers feel more confident and that confidence leads to sales.