Support with developing your marketing strategy
We can help take your marketing team from tactical to strategic. We know that creating a 3 to 5-year marketing strategy can seem overwhelming and difficult, especially in such uncertain times. But we can help you to turn your marketing strategy into a living and breathing document that will adapt with your organisation and external environment.
We think this starts with having a clear vision for your marketing team and a deep understanding of how it connects with the business needs, the burning platform and critical issues the organisation needs to address. Marketing doesn’t happen in isolation, and we don’t believe your marketing strategy should be developed in isolation either.
Facilitate conversations around your marketing strategy
We believe that your team and key internal (and external) stakeholders should be heard, engaged and involved in developing your marketing strategy. Their involvement will strengthen your marketing strategy, make it easier to get buy-in from senior stakeholders and support with business alignment.
At Marketing Moments, we have significant experience of running workshops, away days or conducting stakeholder interviews to really unpack key stakeholders needs, create or align shared objectives and define the key challenges and opportunities the marketing team needs to focus on. We can work with you to understand the facilitation and engagement organisation in your company and how create a bespoke plan to help you embed their voices in your marketing strategy.
Upskilling your marketing team and business
We can work with your marketing team or wider internal stakeholders to help them think more strategically, be curious and more deliberate with their marketing execution. This includes running lunch and learn sessions on particular marketing skills, strategy or internal topics, such as your key customer groups. Or one-to-one based activities that have more of a coaching style of development. All of these are designed to promote knowledge-sharing and help you to position your marketing strategy through creating a base level understanding throughout the organisation.
We can work with your senior leadership team to ensure that you marketing strategy is aligned with business needs and considers resource implications, organisation strategy, leadership and culture. Giving you the best opportunity for success. But also, clear priorities and pillars that enable you to deprioritise work that isn’t contributing to marketing or business objectives.
Align with business need
Developing your marketing strategy
We would love to help you develop your marketing strategy and can work with you to develop an approach that fits the level of collaboration and involvement your organisation wants. However, there are core stages that we would complete:
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To understand the current context, what you’re hoping to achieve and what good looks like for you and your team.
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We would take the time to understand the internal and external environment and highlight key risks or success factors.
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We would work with you to co-create the vision and objectives for your marketing strategy.
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This is about understanding what your strategic pillars or driver for success are and starting to think about how we are going to do this.
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We know that being able to define success is key part of developing a marketing strategy, so we will help you develop a KPI and measurement framework to do just this. We will make recommendations of corrective actions, how to measure and communicate this internally.
If you are looking for support to develop your marketing strategy then please do get in touch. We look forward to hearing from you.
Why work with Marketing Moments?
“Natasha is a fountain of knowledge — her strategic acumen and depth of experience across the entire marketing mix are truly inspiring. Whether she’s mapping out high-level strategy, driving audience engagement, or guiding cross-channel campaigns, Natasha brings clarity, precision, and impact.”
Jake Yapp, 2025“Working with Natasha to develop strategy, innovative routes to market for new product and to support existing programmes as Organisation Development lead at the Kings Fund has been a pleasure and hugely valuable.”
Toby Lindsay, 2024“She encouraged us all to stop thinking about marketing as tactical and transactional and made clear through her work, the benefit of seeing it more holistically and strategically. She unified our approach to marketing and took us to a higher level in terms of the way that we presented ourselves, our work and our events as an organisation.”
Dana James-Edward. 2023Related blogs and articles
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