In this month’s blog we wanted to explore all things personalisation. We will cover what we mean by personalisation and how this differs from content segmentation; a suggested approach to move towards personalisation, with examples of how others are using these techniques. You will see many claims across the internet about how personalisation can help to drive up revenue and conversion and throughout my career I have seen first-hand the benefit off moving towards a personalisation strategy.

In this blog we will be exploring my tips for building a collaborative culture with your internal stakeholders, from considering your project team to modelling positive behaviour.

Sometimes, terms such as collaborative culture can seem a bit buzz-wordy or explanations can seem a little bit convoluted for something that isn’t as complicated as we might think. It is just good team work and giving people the space to challenge, inspire and grow together.

As I mentioned in my previous blog post, the role of design thinking in marketing, I am a big believer in the value of using design thinking to strengthen marketing decisions. Like with any toolbox, I have my favourite tools that I tend to use more frequently. In today’s blog, I am going to explore some of my favourite design thinking tools.

The relationship between internal comms and marketing for me has always been a really fascinating one. Early on in my career I was lucky enough to have both sit with me and it gave me the opportunity to explore how internal comms and marketing can effectively work together to achieve your goals.

As a marketer, many of my successes and achievements have come from my close working relationship with IT teams and Business Analysts and them introducing me to the world of “design thinking”. There are many reasons why I believe that design thinking and marketing should be paired together, some of this is around how it pulls together creative, data and insight in an intuitive way, but also because it predominantly puts the customer at the heart of it.