What would enable marketing teams to anticipate and respond to customer needs?
Marketing teams today are under more pressure than ever to anticipate what customers need before they ask for it. During this roundtable, Natasha Milsted, Chartered Marketer, explored the five core enablers that help teams anticipate and respond to customer needs. These enablers aren’t abstract theory — they’re practical foundations that any organisation can strengthen, regardless of size, sector, or maturity.
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