Content marketing strategy for small and medium size businesses
Build a content marketing strategy that drives growth not, guesswork
We can work with you to develop a content marketing strategy that is focused on your business outcomes: driving increased visibility, leads, consistency and confidence in your content.
Why do you need a content marketing strategy?
Content marketing strategy can help your team to get over some of the challenges you face of being time-poor, inconsistent posting, unclear messaging and not being confident about what is working and how it is supporting your business objectives.
We get it, marketing is an overwhelming space to be right now. We are living in the content era, and it can be hard to find your voice, niche and positioning in such a loud world. We hear frequently from peers and clients how busy they are creating content and they don’t have the time to step back and question why and what is actually supporting their business goals.
This is where we can help you, we can work with you to identify the ideal customer, match the touchpoints that matter (you don’t have to be everywhere) and devise content pillars that help you to build trust, attract the ideal customer, support sales and improve your search engine optimisation (SEO). Provide your team with the focus and clarity they need to create impactful content.
What’s included in your content marketing strategy?
We will work with you to develop a bespoke proposal that builds on your existing knowledge and gaps. For example, some of our clients need help with defining their ideal customers, others already have a cast of personas [Link]. This way you’re getting exactly what you need to be able to make informed, insight driven decisions about your content marketing strategy.
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Ideal customer profiles: we can work with you to define your ideal customer profiles. We tend to do this through developing personas and you can find out more about how we approach this on our dedicated webpage.
Brand messaging pillars: we will work with you to understand what your brand mission, vision and overall brand messaging is. What do you want to be known for and how do you reinforce this.
Tone of voice guidance: we can work within your current tone of voice guidance or help you to develop your own tone of voice. This will help your team to be consistent across your touchpoints and channels and should reinforce your brand values and positioning.
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We can review your key competitor’s content and channel strategies. Making recommendations on how your brand could strengthen its position or areas where you could stand out from the crowd. Identifying gaps or emerging opportunities you could take advantage of.
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Strategic themes aligned to business goals: We will work collaboratively with you and key stakeholders to identify content pillars and themes that are aligned to your business goals. This will help to provide your team with focus and clarity about business priorities.
Messaging hierarchy: We can help you to identify how much effort should go into different types of content by organising them into frameworks like the Hero, Hub and Hygiene model. This helps you to identify content that is a wow moment and ones that meet a basic need like an SEO or customer need, but aren’t going to have mass appeal.
Storytelling angles: We can help you to identify storytelling angles within your content pillars and ideas of how to embed storytelling into your content marketing strategy.
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Recommend platforms: we can provide focus to your team by identifying which platforms you should be prioritising and the content format types you are going to need for each channel. We can help you understand platform specific nuances and requirements and how to approach these in a way that your brand is still consistent. We can also make posting frequency recommendations.
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We can help you operationalise your content marketing strategy through coming up with campaign ideas, an editorial calendar and create social media content (videos, graphics and written content). Our level of involvement in delivering the content plan is up to you, we can create, schedule and optimise or we can support your team with delivery through a more coaching approach.
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We can help you to identify what to track, how to evaluate success and set up tools and dashboards to help you monitor impact.
Who is this service for?
Small to medium enterprises without an internal marketing team or with marketing teams that are overwhelmed and looking for clarity and focus on what to prioritise. Businesses who are posting inconsistently and without a plan and want to see improvements to their channel performance.
Why work with us?
Marketing Moments Agency was set up by Natasha Milsted, Chartered Marketer who has over 15 years’ experience of content marketing and aligning content with wider organisation objectives and goals.
Get in touch and see how we can help
We would love to pull together a quote for your business. Get in touch to see how we can help you to develop a content marketing strategy that provides focus and clarity for your team.
Let’s explore your content marketing strategy together
Why work with Marketing Moments?
“Natasha is a fountain of knowledge — her strategic acumen and depth of experience across the entire marketing mix are truly inspiring. Whether she’s mapping out high-level strategy, driving audience engagement, or guiding cross-channel campaigns, Natasha brings clarity, precision, and impact.”
Jake Yapp, 2025“Working with Natasha to develop strategy, innovative routes to market for new product and to support existing programmes as Organisation Development lead at the Kings Fund has been a pleasure and hugely valuable.”
Toby Lindsay, 2024“She encouraged us all to stop thinking about marketing as tactical and transactional and made clear through her work, the benefit of seeing it more holistically and strategically. She unified our approach to marketing and took us to a higher level in terms of the way that we presented ourselves, our work and our events as an organisation.”
Dana James-Edward. 2023Related blogs and articles
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