Up until now a lot of the brand values work we’ve done has focused on brand values and looking inward via internal comms and employee engagement, whereas today we wanted to talk about your external audiences and customers.

We are going to say something controversial here, brand values are only useful if staff can recall them, understand how they apply to them and believe in them. Easy right, how hard can that be? Well, we are going to walk you through how we would go about this. Whether you’re a small business with less than ten employees or you have hundreds, there are lots of tried and tested ways of achieving this.

We are living in the content era, as marketers there is always a pressure to keep creating content that matters and can break through the noise. So, I thought as we continue through National Storytelling Week, I would share some tips and tricks of how to align storytelling with your brand.