Sidekick — The Daily Development App for Junior Marketers
Build confidence, capability and curiosity. One small step at a time
Sidekick is the practical, insight‑led development app designed to help junior marketers build the skills, habits and confidence they need to thrive in fast‑paced marketing teams. Created by Marketing Moments and grounded in real industry research, Sidekick gives emerging talent the structure and support they deserve.
Why Sidekick exists
Sidekick was born from founder Natasha Milsted’s MBA research into what marketing teams need to anticipate and respond to customer needs. One insight stood out:
Junior marketers are expected to be curious and strategic — but very few organisations teach them how.
Sidekick closes this gap by blending theory, practice and habit‑building into a daily companion that grows with your team.
What Sidekick helps junior marketers do
1. Build strategic habits through daily curiosity prompts
Short, actionable nudges help marketers strengthen curiosity, reflection and better decision‑making — the behaviours senior leaders consistently say they want to see.
2. Strengthen core marketing capability with 7 Knowledge Quests
Each quest is written in plain English and packed with real‑world examples, activities and scenario‑based simulations.
Current quests include:
Customer Insight Foundations
Behavioural Science for Beginners
Understanding & Defining Your Customers
Customer Journey Mapping
Creative Curiosity & Idea Generation
Commercial awareness
Reading the market and competitors
3. Build confidence through clarity
Sidekick breaks down complex marketing concepts into simple, practical steps — helping junior marketers feel more capable, more autonomous and more prepared.
4. Track progress and build momentum
With streaks, progress markers and reflective checkpoints, Sidekick helps users see their growth and stay motivated over time.
Why teams use Sidekick
Sidekick isn’t just a learning tool. It’s a team development system that supports managers and strengthens capability across the organisation.
For organisations, Sidekick helps you:
Accelerate onboarding for junior marketers
Create consistent development without heavy management time
Build strategic thinking across the team
Improve confidence and autonomy
Embed curiosity as a cultural habit
For managers, Sidekick provides:
A structured development pathway
Conversation starters for 1:1s
A way to support growth without micromanaging
Reinforcement of the behaviours you want to see
For junior marketers, Sidekick offers:
Clarity
Confidence
Capability
A safe space to learn, reflect and grow
Pricing
Sidekick has been intentionally priced to be accessible — development shouldn’t be a luxury.
Individual plan: £3/month or £30/year
Team plans: £30/year per person for up to 100 people.
Start building stronger marketers today
Whether you’re developing a single junior marketer or building capability across a whole team, Sidekick gives you a simple, structured and sustainable way to grow talent.