SEO migration service

Launching a new website shouldn’t mean losing hard‑won search visibility. Our SEO migration service helps small businesses and charities protect their rankings, traffic and content performance during any redesign, rebuild or domain change. With structured planning, technical checks and hands‑on go‑live support, we make sure your new site launches smoothly — without the SEO headaches.

Request a bespoke proposal

Why an SEO migration service matters

Website launches are high‑risk moments for organic search. Even small changes to URLs, content structure or metadata can cause drops in rankings. A strategic SEO migration service ensures:

  • Your most valuable pages retain their visibility

  • Redirects are mapped correctly

  • Search engines understand your new structure

  • No critical SEO signals are lost during go‑live

For organisations relying on organic traffic, this protection is essential.

What’s included in our SEO migration service

1. Pre‑migration audit & planning

We start by building a complete picture of your current SEO performance.

  • Full SEO baseline audit

  • Content and URL inventory

  • Technical review (indexation, sitemaps, speed, mobile)

  • Risk assessment for high‑value pages

  • Clear migration plan aligned with your developer’s workflow

This ensures your new site is built on a strong foundation.

2. URL mapping & redirect strategy

Redirects are the backbone of any SEO migration service.

  • Old → new URL mapping

  • 301 redirect strategy to preserve link equity

  • Removal of redirect chains

  • Navigation and information architecture review

  • Content consolidation recommendations

This protects your authority and ensures users land exactly where they should.

3. On‑Site SEO for the new build

We optimise your new site before it goes live.

  • Metadata optimisation

  • Content refinement for search intent

  • Internal linking rebuild

  • Structured data and canonical checks

  • Core Web Vitals and page speed improvements

Your new site launches with SEO best practice baked in.

4. Go‑live checks (launch day support)

Real‑time support during deployment.

  • Staging site crawl

  • Live site crawl to confirm redirects

  • Indexation and robots.txt checks

  • Sitemap submission

  • Analytics and tracking setup

  • Rapid fixes for critical issues

This is where our SEO migration service becomes your safety net.

5. Post‑launch monitoring (4–8 weeks)

We stay close after launch to ensure stability.

  • Weekly crawl and indexation checks

  • Ranking and traffic monitoring

  • Redirect corrections

  • Metadata and content adjustments

  • Clear weekly updates

Your site settles into its new structure with ongoing support.

SEO migration service packages

  • Perfect for brochure sites or simple redesigns. Includes:

    • Baseline audit

    • URL mapping

    • Redirect plan

    • Staging review

    • Go‑live checks

    • 2 weeks monitoring

    Up to 15 hours support

  • Ideal for larger migrations or complex structures. Includes:

    • Everything in Essentials

    • Content inventory

    • Metadata rewrite

    • Internal linking rebuild

    • 4–6 weeks monitoring

    Up to 30 hours support

  • Enhance your new site’s content during migration. Includes:

    • SEO‑optimised rewrites

    • Blog migration

    • Updated content structure

    • Keyword refresh

    Up to 20 hours support.

Who this SEO migration service is for

Our service is designed for:

  • Small businesses launching a new website

  • Charities migrating to a new CMS

  • Organisations redesigning their site structure

  • Teams wanting SEO support alongside developers

If organic traffic matters to your organisation, an SEO migration service is essential.

Ready to protect your SEO during your website launch?

Book your SEO migration planning call and safeguard your visibility before you go live.

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