Marketing strategy doesn’t need to be complicated. For us a marketing strategy needs to answer three key questions: what is your current situation; what are you trying to achieve and how are you going to do this? For us the most important part of any marketing strategy is that everyone understands it, can recall it and it guides their actions.

We’ve seen a lot of debate recently about whether charities and businesses should be getting involved in awareness days and whether they are still effective. At Marketing Moments, we believe they offer a good solution to social media or marketing teams as part of a wider content strategy. However, we think it is all about picking the right ones and making sure they are aligned with your brand! We’ve put together our top tips for you…

We wanted to take some time to share some top tips for getting started on social media. This blog is aimed at small businesses that are wishing to dip their toes in social media and are wondering how to go about it. Read more…