Discover how to spot surprise‑and‑delight opportunities across customer journeys using a fictional gym‑goer scenario. A practical, insight‑led guide for SMEs and junior marketers.

Discover how donor journey mapping helps small charities attract more donors, build trust, and improve retention. A simple five‑step method to create a more meaningful donor experience.

In the last blog we mentioned customer journey mapping and how this is a useful approach to helping you to understand the customer experience and pain points. In today’s blog post we are going to explore how mapping customer journeys can be a catalyst for aligning marketing content with real customer problems.

We always liked the previous CIM definition of marketing as it used the word “advocate” for customers, whereas now it talks about satisfying and responding to customer needs. However, the word advocate we always found very emotive word to use when helping the teams we lead to understand their role. For us apart of this advocating for them, means ensuring they have a voice and we’re listening to them!