In this blog we will explore building a healthy list for your e-newsletter, developing your newsletter focus, themes and overarching narrative, tips for creating compelling content, subject lines that get opened and design and technical aspects of your email.

As a marketing agency, we have supported small businesses with setting up and delivering their email marketing strategy. Therefore, we wanted to put together a guide of email marketing tips for small businesses to help you on your way! In this week’s blog, we explore everything from understanding your email marketing objectives to some of the most missed opportunities we see from the small businesses we talk to.