Learn how to create effective reengagement email campaigns for your small business. This guide covers audience segmentation, compelling content, and automation strategies to win back lapsed customers and increase revenue.

In this month’s blog we wanted to explore all things personalisation. We will cover what we mean by personalisation and how this differs from content segmentation; a suggested approach to move towards personalisation, with examples of how others are using these techniques. You will see many claims across the internet about how personalisation can help to drive up revenue and conversion and throughout my career I have seen first-hand the benefit off moving towards a personalisation strategy.