We’ve seen a lot of debate recently about whether charities and businesses should be getting involved in awareness days and whether they are still effective. At Marketing Moments, we believe they offer a good solution to social media or marketing teams as part of a wider content strategy. However, we think it is all about picking the right ones and making sure they are aligned with your brand! We’ve put together our top tips for you…

We are living in the content era, as marketers there is always a pressure to keep creating content that matters and can break through the noise. So, I thought as we continue through National Storytelling Week, I would share some tips and tricks of how to align storytelling with your brand.