Learn how to create effective reengagement email campaigns for your small business. This guide covers audience segmentation, compelling content, and automation strategies to win back lapsed customers and increase revenue.

As a marketing agency, we have supported small businesses with setting up and delivering their email marketing strategy. Therefore, we wanted to put together a guide of email marketing tips for small businesses to help you on your way! In this week’s blog, we explore everything from understanding your email marketing objectives to some of the most missed opportunities we see from the small businesses we talk to.