If you have read any of our previous blogs you will know that we love storytelling at Marketing Moments and think it has a key role to play in a marketing team. Today, we wanted to explore the role of storytelling and creating a compelling narrative in your marketing strategy.

We are living in the content era, as marketers there is always a pressure to keep creating content that matters and can break through the noise. So, I thought as we continue through National Storytelling Week, I would share some tips and tricks of how to align storytelling with your brand.