Healthcare Marketing Agency
Strategic, insight led marketing for health, care and charity organisations
A healthcare marketing agency that understands the sector
Marketing Moments is a healthcare marketing agency with a rare blend of strategic clarity, hands‑on delivery, and deep sector understanding. Led by Chartered Marketer Natasha Milsted, the agency brings together years of experience across health, care and charity settings — including time at The King’s Fund, one of the UK’s leading health and care think tanks, and Demelza Hospice Care for Children, where Natasha supported fundraising, marketing and the development of their ethos of care.
This background gives Marketing Moments a grounded understanding of policy, service pressures, organisational culture, and what it really takes to put good intentions into practice. It means clients get marketing that is not only effective, but aligned with the realities of delivering care, supporting staff, and meeting the needs of diverse service users.
Why healthcare marketing needs a different approach
Health and care organisations operate in complex environments:
Multiple stakeholders with competing priorities
Sensitive topics requiring empathy and clarity
Service users with varied needs, expectations and lived experiences
Regulatory and accessibility requirements
Limited time, stretched teams and pressure to demonstrate impact
Marketing Moments helps organisations cut through this complexity with structured, insight‑led marketing that builds trust, strengthens engagement and supports better outcomes.
What Marketing Moments delivers
1. Strategic marketing for health & care
Clear, evidence‑based strategy that aligns marketing with organisational goals, service priorities and user needs.
Market, competitor and internal audits
Audience and service‑user insight
Messaging frameworks and value propositions
Go‑to‑market planning for new services
Content strategy and channel planning
Brand clarity and service positioning
Every strategy is grounded in real‑world constraints and designed to be practical for busy teams.
2. Stakeholder & service‑user engagement
A core strength — shaped by years working inside the sector.
Marketing Moments helps organisations understand, communicate with and engage the people who matter most: commissioners, partners, clinicians, staff, families, donors, volunteers and service users.
Support includes:
Stakeholder mapping and prioritisation
Service‑user insight and journey mapping
Behaviourally informed messaging
Engagement plans for change, service redesign or new initiatives
Cross‑team alignment workshops
Accessible, inclusive communication across channels
This work is grounded in Natasha’s experience at The King’s Fund, where she developed a deep understanding of policy, system pressures and the realities of integrated care, and at Demelza, where she helped articulate the organisation’s ethos of care — a foundation for compassionate communication. Paired with leading on youth engagement work at St Christopher’s Fellowship and Cambian Group.
3. Digital marketing for health & care organisations
Flexible, practical delivery that helps teams stay consistent and effective.
Organic social media management
Paid advertising across Meta, Google and LinkedIn
Website structure, content and ongoing support
SEO audits, keyword research and search‑friendly content
Email marketing and automation
Analytics, reporting and optimisation
Whether supporting a small charity, a community service, a hospice or a health‑tech provider, Marketing Moments delivers digital activity that is ethical, accessible and aligned to service goals.
Retainer support that fits how health & care teams work
Some organisations need a one‑off strategic project. Others need ongoing support that flexes with capacity and demand.
Marketing Moments offers simple, transparent retainers that can be cancelled with 30 days’ notice. Retainers typically blend:
Strategic oversight
Content creation
Digital delivery
Reporting and optimisation
Advisory support for internal teams
This gives organisations consistency, clarity and a trusted partner who understands the sector.
Who this is for
Marketing Moments works with:
Charities and hospices
Health and care providers
Community and voluntary sector organisations
Health‑tech and digital health companies
Public health teams
Organisations delivering services to vulnerable or diverse communities
If your work involves supporting people, improving outcomes or delivering care, this agency understands your world.
Why choose Marketing Moments as your healthcare marketing agency
Sector expertise — grounded in real experience at The King’s Fund and Demelza
Insight‑led — every recommendation is rooted in audience and service‑user understanding
Strategic + practical — clarity at the top, delivery where it counts
Flexible — support that adapts to your team and capacity
Ethical and accessible — communication that respects the people you serve
Collaborative — working alongside your teams, not over them
Marketing Moments helps organisations communicate with confidence, build trust and create meaningful engagement across the health and care landscape.
Ready to strengthen your marketing and engagement?
Marketing Moments offers a no‑pressure conversation to explore where you are now and share tailored recommendations.
Book a call today to discover how strategic, insight‑led marketing can support your organisation and the people you serve.
Why work with us?
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“Natasha is the reason I discovered my passion and talent in marketing. I was a young and keen receptionist when our paths crossed; I worked on the accommodation social media channels and Natasha carved out a path I could follow. She taught me the basics, planted seeds of inspiration and nurtured my curiosity. She empowered me to find my social media style and showed me how to maximise content.”
Diba A, 2021
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“A true, solid marketer with modern up-to-date knowledge, particularly within the digital and social area, Natasha is certainly someone that I've been able to rely on to deliver.”
Ian S, 2016
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“Natasha has devised and delivered a serious amount of growth for the Essex Scouts social media presence. She has turned these channels from broadcast into conversational tools that help change views of the local population of the charities work.”
Simon C, 2014