Behind the scenes: How we helped The Pallet Studio increase website sales by 152% through simplicity, structure and seasonal strategy
When The Pallet Studio launched their new website, it looked beautiful — but customers were getting lost. The navigation was too complex, product categories weren’t intuitive, and people who wanted to buy simply couldn’t find what they needed. In short the website wasn’t working hard enough for them.
This year website sales have increased by 152% when compared to the whole of 2025, with phone enquiries, social media enquiries and repeat customers rising too.
This is the story of how simplifying, restructuring and consistently optimising their digital activity has supported growth.
A website that needed less noise — Not more features
The Pallet Studio didn’t need a bigger website. They needed a clearer one.
Our first priority was to reorganise their product structure so customers could self‑serve without having to call, message or guess their way through the site. We focused on:
Streamlining product categories
Reducing unnecessary steps in the buying journey
Making key products easier to find
Improving product descriptions and imagery
Creating a logical flow that mirrors how customers actually shop
This wasn’t about adding more content. It was about removing friction. Once the website became simpler, website sales started to increase.
PPC built around real customer behaviour
We helped with the initial set up of their PPC account. We have kept their cost‑per‑click consistent, but shifted the strategy to balance always‑on campaigns with seasonal bursts that match customer demand. This included:
Adding new campaigns for high‑intent seasonal products (like garden furniture)
Improving ad copy to reflect simplified product categories
Ensuring tracking was accurate so every sale could be attributed
The seasonal campaigns have been particularly powerful — converting at a high rate and supporting the steady year‑round activity.
Onsite SEO that supports simplicity
With the website structure and product listing clear, SEO became the engine that drives consistent visibility. Our monthly SEO work focuses on:
Updating metadata across priority product pages
Improving category descriptions to match search intent
Fixing technical issues that were limiting rankings
Strengthening internal linking
Refreshing content to reflect the simplified navigation
This steady onsite SEO work has helped The Pallet Studio climb search results and attract more organic traffic.
Ecommerce support that makes the website work harder
Our ongoing ecommerce activity ensures the website continues to evolve with customer behaviour. This includes:
Reviewing analytics to identify friction points
Improving product presentation
Updating seasonal content
Every improvement compounds. Every tweak makes the buying journey smoother. And every month, the website becomes a stronger sales tool.
The ripple effect: More enquiries, more confidence, more sales
The uplift hasn’t only come from the website.
We’ve also seen:
More phone enquiries
More social media messages
More returning customers
More conversions from people who previously abandoned the site
When your digital presence becomes simpler and more intuitive, customers feel more confident reaching out and more confident buying.
What The Pallet Studio says about working with us
“Natasha is flexible and responsive and has saved us so much time! The way she approaches her work is inspirational and creative. She sees ways to present products in a clear and efficient way and completes these tasks impressively quickly. We are already seeing the impact of her marketing work through an uplift in inquiries and orders.” — Ray Katatic, The Pallet Studio
Why this matters
Small businesses don’t need complicated marketing. They need consistent, thoughtful support that keeps their digital presence working hard — every day, every week, every month.
That’s what our retainer model is built for.
The Pallet Studio’s growth isn’t a fluke. It’s the result of:
Clear strategy
Practical execution
Continuous optimisation
A partnership built on trust
And we’re only halfway through the year.
If you’re a small business in the South East…
…and you want marketing support that actually moves the needle, Marketing Moments offers flexible monthly retainers designed for small businesses, charities, and growing ecommerce brands.
You don’t need a big budget. You need the right partner.
