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Natasha Milsted Natasha Milsted

How personalisation transforms the travel journey

A step‑by‑step walkthrough of personalisation in the travel sector, showing junior marketers how to spot opportunities, reduce friction, and create more relevant, engaging customer experiences.

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Natasha Milsted Natasha Milsted

How heuristics shape travel bookings

Discover how four common heuristics influence travel booking decisions and how small, ethical design changes can increase average order value. A practical, scenario-led breakdown for marketers and travel brands.

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