Modern marketing moves fast — but empathy requires us to slow down and see the human story behind the data. This blog explores the empathy gap, the difference between stated and latent customer needs, and how curiosity, evolving personas and everyday team practices help marketers build deeper, more human understanding.

Pig & Whistle Restaurant has always had something special: a beautifully rustic setting, exceptional food, and a team who genuinely cares about creating meaningful celebrations. But like many hospitality venues, their wedding offer wasn’t fully articulated and the couples who would love them most weren’t yet seeing the full picture.

We wanted to share some frameworks that we use when helping clients to assess new product and market opportunities. Covering Porters Three Tests and a TOWS analysis.

A go-to-market strategy is a comprehensive, step-by-step plan for introducing a new product or service to the market. In this week’s blog we will talk you through the process of creating your go-to-market strategy and give you advice to help you get started with yours.